Key Speakers

		Team leader Corporate PR, Adidas Group			Director of Communications and Public Relations Philips
		Manager, Internal Communications, Arcelor			Managing Director, Inter. Marketing & Comms., Randstad
		Head of Colleague Engagement, the Co-operative Group			Head of External Affairs, Shell
		European Director, HR Sales & Marketing, Electrolux			Global Head, Issue Mngmnt & Crisis Communications, Syngenta
		Communications Manager, E-on			Group Director, Media Relations, TNT
		Group Director, Corporate Communications, Fortis Bank			Sales Director EMEA, PR Newswire
		President, IABC			Managing Director Spain, Reputation Institute
		Head of Global Proposition & Marketing British Telecom

Key Topics

• Corporate Reputation
  
  Balancing your local and global voice to build a consistent corporate identity in an interconnected media world.
  In this information age, information preparedness is imperative for an organisation to direct or shift strategy at the same speed at which external events are occurring. Every wrong move made by your organisation is magnified by the media. Newswires and media broadcast can report news with lightning speed and the absence of a strategic approach to communication can be potentially devastating to corporate image or stock value. In addition, upward pressure on sustaining good reputation and demand for transparency
  has driven companies to step up their communication efforts with customers and stakeholders in a holistic way, to send consistent key messages across all communication channels to targeted audiences with utmost precision and speed.
  In order to address these challenges, this event is designed to provide you the opportunity to hear case studies from leading practitioners on what is working in corporate reputation and communication management today.
  
  
• CSR & Corporate Communications
  
  Because of the increasing relevance that CSR has for brand and corporate reputation management as well as for risk management, it is emerging as being very closely aligned with strategic corporate communications in many companies.
  This serves the dual purpose of building relationships of trust with internal and external stakeholders but also setting the foundation for achieving sustained profitable growth through efforts that contribute to the sustainable development of society.
  This reinforces the principle that in addition to providing products and services, companies can also contribute to the development of society through business activities.
  
  
• Technological Advancement
  
  Technological changes in communication are creating new opportunities as well as new challenges for organisations. Communication is getting increasingly interactive and allows greater engagement with the workforce.
  The fact that the Internet and Intranet are highly important in developing an excellent communications strategy is undeniable. If successfully used and/ or implemented, they will help you create a higher employee engagement level and drastically improve your communications.
  
  
• Sucessfully comunicate your engagement strategies
  
  The benefits of a fully engaged workforce are clear to every organisation. Corporate communication has a prominent role to play in increasing an organisation’s employee engagement.
  High employee engagement levels obviously help you attract, motivate and retain talent. Successful communication enables the alignment of employees with the long term goals of an organisation.
  The best way to maximise the communication of these goals needs to be addressed.
  
  
• Crisis communications
  
  To manage a business crisis effectively you must communicate the right message at the right time. The market has changed and the role of corporate communications
  has increased; corporate & crisis communication has stopped being regarded as a pro-forma responsibility and has become a key business priority, the success of which impacts the relations with stakeholders, corporate image and the company’s prosperity in general.

Who should attend

Vice-Presidents, Directors, Deputy Directors and Heads of Corporate Communication,
Corporate Affairs, Crisis Management, Public Relations, Media Relations,
Corporate Social Responsibility, Internal Communication, Corporate Identity,
Human Resources, Branding, Organisational Development and Marketing

Download the Brochure

Please contact us to download the brochure.

Hotel Hilton, Barcelona - Spain